Penta L

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Meet The Team

founder & CEO

Larry L.L. Lim

Larry is the founder and CEO of Penta L. He holds a degree in business and has amassed a wealth of experience in sales, leadership, and business growth strategies. Throughout his career, he has consistently demonstrated exceptional performance, winning over 82 corporate awards, including every major accolade in his field – such as the equivalent of top sales person of the year, top sales leader of the year, hall of fame awards, etc – all multiple times. Larry is known to consistently push boundaries to achieve his goals, exemplified by his achievement of becoming the youngest sales manager in the multinational pharmaceutical company at the age of 25—an accomplishment that places him among the youngest in the world. He has been involved in driving the sales of new launch products from zero to over $30 million USD in sales revenue within the northern states of Malaysia.
As a realistic optimist, Larry’s style is result-driven and practical, ensuring that training concepts are easy to understand and implement. Drawing from his personal experience and some of the best industry thought leaders, he delivers methodologies that are grounded in real-world applicability, resulting in tangible outcomes for his clients. Known for his focus on accelerated strategies for fast results, Larry empowers clients to achieve their goals swiftly and effectively. His dedication to continuous improvement and commitment to client success set him apart as a trusted partner in driving organizational growth.
Moving forward, Larry is committed to leveraging his expertise to make a positive impact on individuals and businesses. He is dedicated to ongoing learning and development and looks forward to collaborating with organizations that share his passion for personal and professional growth.
Larry's coaching program is loaded with great lessons on how to succeed in life and sales. It will give you a set of skills that can change your mindset and his proven strategies will definitely help you get the results you desire!
Brian Tracy
Legendary Sales Guru, Chairman & CEO of Brian Tracy International
testimonial picture - jan lim
Larry's sales coaching have been very useful, especially at tough times and will continue to serve me at different levels of my working life. I believe what was taught is evergreen and I can forever refer to it when making life and business decisions.

The motivation I received from Larry has been a wonderful experience which have equipped me with the tools and confidence to go forth and work positively in my day to day corporate life to achieve sales growth.
Jan Lim
Key Account Executive
testimonial picture - daniel quek
I highly recommend Larry's sales coaching services. His teachings are deeply rooted in his extensive experience and thorough analysis of the sales process. Unlike theoretical approaches, Larry imparts practical wisdom that is immensely valuable. His insights have significantly enhanced my understanding and effectiveness in sales, making a notable difference in my day-to-day work. He makes his trainings interactive and fun; and nobody is left out. If you're looking to elevate your sales skills and strategies, Larry is the coach you need.
Daniel Quek
Business Owner
testimonial picture - alan tham
My sales coach, Larry is helpful in every aspect especially he can sharply point out my strengths and weaknesses so that I can reshape and improve my personality. His clear explanation makes it easy to understand, and I like one of his suggestion to my old self who was not good in time management: face the problem and not run away as i found excuses to delay my work, which just hit the nail on the head. In the end, I managed to plan my daily sales activities perfectly, the total number of customers to meet per day and the quality of my sales pitch have noticeably improved, it does help to boost the success rate of my sales closing!
Alan Tham
Senior Product Specialist
testimonial picture - issac kok
It was a great pleasure being coached and working with Larry. I can confidently say it was a transformative experience. Larry's coaching style is both supportive and challenging, pushing me to exceed my own expectations and develop new skills. His ability to provide constructive feedback in a way that motivates and inspires is exceptional. Thanks for the guidance, i was able to improve my leadership abilities and achieve significant milestones in my career. Highly recommended as a coach to anyone looking to grow both professionally and personally.
Issac Kok
Medical Sales Specialist
co-founder & Business Director

Shone Lim

Shone Lim is the co-founder and Business Director of Penta L. She is also a certified HRD Corp Trainer. Being a marketing graduate, Shone has amassed experience over eleven years in training, corporate and pharmaceutical sales, consistently achieving top performance and recognition, including the top sales performer award. In her career, she has won over a dozen awards and even served as a guest judge for public speaking contests, underscoring her excellence in public speaking and leadership. Additionally, she has conducted numerous training and team-building programs for young adults, focusing on essential skill sets required for career success. Her area of expertise includes:
Shone’s training methodology is rooted in inspiration and practicality. She aims to motivate individuals who, like herself, began their careers without much experience, demonstrating that through continuous learning and self-improvement, one can achieve significant milestones in both life and career. Her sessions are designed to share actionable strategies that participants can immediately implement to see tangible results.
She aspires to extend the impact of her training beyond Malaysia, reaching a global audience. She envisions building an academy dedicated not only to training talents but also to developing future trainers. Through this collaborative approach, she aims to amplify the positive influence of effective training and coaching worldwide.
With her proven track record in sales, extensive experience in training, and a heartfelt commitment to empowering the younger generation, Shone Lim is a distinguished trainer whose programs promise to deliver transformative results. Her vision of creating a global training academy underscores her dedication to fostering growth and excellence in others.
Shone loves storytelling and make learning fun, she describes and gives examples to explain things clearly. You could feel the energy within her and be a part of the conversation which she able to make the topic exciting and easy to understand.
Jonathan Wong
Senior Clinical Research Associate
As a business owner myself, I often have to navigate tough conversations and negotiate deals. I used to get stressful especially when dealing with difficult clients but ever since working with Shone, I can confidently say that there is noticeable improvements. She taught me how to really listen and show empathy, how to communicate better and handle different personalities, and honestly it has made a huge difference.
Anthony Hor
Business Owner
I recently had a fruitful session with Miss Shone. She expertly taught me how to organise and present my ideas which significantly boosted my confidence. Her training helped me relay important information during medical conference. She also helped me improve my communication skills which is important while discussing treatment plan with my patients.
Dr Benjamin Chan
Medical Officer
Shone's public speaking training stands out. She breaks down the complexities of public speaking into manageable and practical steps. She is great in managing anxiety, and engage with audience. The way she delivered message is very clear and easy to understand which I found very applicable for myself. Each sessions is interactive and fun, I really enjoy it and learnt a lot.
Janick Sum
Personal Assistant
I have had the pleasure of attending several training sessions conducted by Shone, and I can confidently say her expertise in presentation skills is unparalleled. Shone's ability to organize ideas and present them in a clear and structured manner has significantly improved my own presentation abilities. Her sessions are always engaging, insightful, and incredibly well-organized. I highly recommend Shone to anyone looking to enhance their presentation skills.
Yk Lau
Logistic Global Account Sales Manager
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